The Paper Cut

  • April 5Prom 2k19 The Key To Our Palace: April 26th 8pm-Midnight at Skyline Country Club

  • January 9SENIORS: Submit Yearbook Quotes to [email protected]

Colin Kaepernick and Nike’s Burnt Ad

Back to Article
Back to Article

Colin Kaepernick and Nike’s Burnt Ad

Caleb Pendleton, Op-Ed Editor

Hang on for a minute...we're trying to find some more stories you might like.


Email This Story






Nike’s 2018 “Just Do It” slogan features Colin Kaepernick with a quote that says “Believe in something, even if it means sacrificing everything.” The ad first aired during Thursday night’s NFL season opener between the Atlanta Falcons and Philadelphia Eagles.  The ad will also play during the U.S. Open tennis tournament, as well as during Major League Baseball and college football games. It also will run online across various music, gaming and entertainment platforms, Nike said.  “Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts,” Trump said on Twitter.

This began in a 2016 N.F.L. football game when Colin Kaepernick knelt  for the national anthem.  He stated, “I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color. To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder.”

Protesters are infuriated with this quote. Everyone has different views on the Nike ad but a lot of people have taken it as far as burning Nike products. As of September 4th Nike has lost nearly 3.75 billion dollars in their market cap.

Nike has responded very humorously by even releasing a Nike shoe called ‘burned’ and it’s literally a shoe that looks like it’s been burned. Nike has also put a giant billboard of their advertisement in New York Times Square to get the ad even more out on one of the most well known tourist locations in America.

 

 

Print Friendly, PDF & Email
About the Writer
Caleb Pendleton, Op-Ed Editor

Caleb Pendleton is a junior at Sahuaro High School and this is his first year in The Paper Cut. His favorite thing's to do are listen to music as well...

Leave a Comment

If you want a picture to show with your comment, go get a gravatar.




Navigate Left
  • Colin Kaepernick and Nike’s Burnt Ad

    Sports

    Is He Back? Tiger Woods Wins His 15th Major!

  • Colin Kaepernick and Nike’s Burnt Ad

    Sports

    Harpers and Albies: Money Talks

  • Colin Kaepernick and Nike’s Burnt Ad

    Sports

    Trump ends MLB/Cuba Baseball Deal

  • Colin Kaepernick and Nike’s Burnt Ad

    Sports

    Senior Spotlight: The Relentless Running Ronnie

  • Colin Kaepernick and Nike’s Burnt Ad

    Sports

    Shockers from Opening Day

  • Colin Kaepernick and Nike’s Burnt Ad

    Sports

    Gronk Retires

  • Colin Kaepernick and Nike’s Burnt Ad

    Sports

    What Does Kingsley Ugwu Not Do?

  • Colin Kaepernick and Nike’s Burnt Ad

    Sports

    First Track Invitational

  • Colin Kaepernick and Nike’s Burnt Ad

    Sports

    Senior Spotlight: Anthony Doherty

  • Colin Kaepernick and Nike’s Burnt Ad

    Sports

    Odell to the Renewed Browns

Navigate Right
Delivering Sahuaro's Cutting Edge News & Saving Trees
Colin Kaepernick and Nike’s Burnt Ad