Kraft Adds a Valentine’s Twist to its Classic Mac and Cheese

They’re taking cheesy gifts to a whole new level.

Krystal Orehek, Reporter

Forget boxes of chocolate and teddy bears – pink mac and cheese is definitely the ultimate Valentine’s Day gift this year.

Everyone knows Kraft for their easy-to-make boxes of macaroni and cheese, quintessential to many people’s childhoods. Over the years the company has found ways to switch things up while keeping the classic recipe, such as making shapes of characters from popular shows like SpongeBob Squarepants and even making a Hot Cheetos flavor. This time, Kraft is replacing the iconic yellow-orange look of cheesy goodness with pink cheesy goodness.


According to a press release, there will be classic boxes of their mac and cheese; however, it’ll come along with a special packet. In the packet, there will be candy that will add a sweet flavor to the dish,  along with a romantic hue of bright pink.

The catch is that it won’t be sold in stores, and will actually be a very hard item to get a hold of. In order to get your hands on this delicacy, you’ll have to enter the giveaway on their website by February 8th and hope you’re one of the lucky 1,000 people to win a box. The mac will arrive in time for you to enjoy by Valentine’s Day or Galentine’s Day, or whether you’re sharing or going solo.